15/03/10 - Children In the Name of Children

posted 2 May 2012, 05:12 by Doston Omonov   [ updated 2 May 2012, 05:23 ]

Telethon “For Happy Childhood” 
Feruza Niezova 

On January 27, 2010, president of the Republic of Uzbekistan approved the national program of the “Year of Comprehensively Advanced Generation”. The key objectives of the program cover improvement of the legal framework aimed at protecting the rights and interests of children and young people, further strengthening of measures for upbringing a healthier generation, radical improvement in the quality of education all across the country through the widespread introduction of new information, communication and educational technologies in the educational process and much more. 

For the implementation of the national program of the Year of the Comprehensively Advanced Generation, the National Association of Electronic Mass Media of Uzbekistan (NAEMM) jointly with the Fund Forum, Kelajak Ovozi center for youth initiatives and Creative Union of Journalists of Uzbekistan organized a telethon “In the name of a happy childhood” on March 7. 

The telethon was launched on the International Day of Children’s Television and Radio marked in many countries. In Uzbekistan, the day is marked for the first time. Uzbekistan Television Network NTT decided to join this action in the year of comprehensively advanced generation. 

On this day, from 8 AM until 5 PM young viewers, as well as their parents could watch various children’s programs on the NTT channel. The telethon included two special programs by Yangi Avlod studio, feature films, 15 reports prepared by children from Samarqand, Namangan, Andijon, Surkhondaryo regions, and 6 programs by Kelajak Ovozi youth studio covering such topics as creating cartoons, benefits of sports and other issues. 

“The programs are focused not only on children, I think they were interesting for adult viewers too,” said Kobuljon Akhmedov editor in chief at NTT. “In addition to entertainment programs, the telethon also included a variety of educational television programs. It is noteworthy that most of them have been prepared by children themselves. On this day, they acted not only as broadcasters, some of them actively and passionately involved in editing. Our current campaign has two main objectives. First we would like to tell our viewers about the conditions created in our country for the development of talents and creativity of the younger generation. And second, no less important goal is the development of children’s journalism in our country.” 

In this regard, in the interval between the programs we started broadcasting special educational videos and clips about comprehensively advanced generation. 

In the course of the telethon, there was a children’s talk show “In the name of a happy childhood”, which was attended by both children and teachers, experts. The major themes of the talk show were interests of children at the present stage. The show also paid attention to issues of support and education of talented children, creation of necessary conditions for full realization of their creative potential.